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All the single ladies (brands, throw your hands up) | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Jessie Sternthal

Singlehood is a fluid, often temporary and always changing state. So is advertising. So I say to all those big brands – give the single girl a brassy little nod. She may not have sauntered the diaper aisle yet, but in the words of Carrie Bradshaw “Sometimes it’s really hard to walk in a single woman’s shoes. That’s why we need really special ones now and then to make the walk a little more fun.”

http://strategyonline.ca/2014/10/16/all-the-single-ladies-brands-throw-your-hands-up/
 

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